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’wichcraft is now real certified

May 21, 2014

Original article here

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at ’wichcraft, every ingredient is made from real food and nothing is filler, resulting in a robust and balanced meal for breakfast, lunch, or dinner. we believe that every restaurant should strive for fresh menu items and value local purveyors. the real certified organization shares this belief.

what is real certification?

the goal of real certification is to affect change in the food and food service industries by providing market-based incentives to increase the profitability of more healthful and sustainable food and beverage. voluntary, third party certification programs like leed, b corporations, non-gmo project, fair trade and rainforest alliance have proven to be an effective way to leverage the power and efficiency of the marketplace for social impact. and similar to leed the real mark is quickly emerging as the beacon for consumers seeking healthful and sustainable food.

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we are excited to announce that ‘wichcraft is now real certified joining a number of great restaurants throughout the united states who share the real mission.

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“we take pride in serving hand-crafted food made from sustainable ingredients and local sources at scale. even as we’ve grown, we have maintained our commitment to sourcing from the best farmers and purveyors in the industry. our company is proud to support this mission and be a part of eat real.” – jeffrey zurofsky, co-ceo and partner of ‘wichcraft.

looking for more information about real certification and the restaurants in your area? you can find it here.